Playtech teams up with Ada for improved player experience

October 26, 2022
By
Leer en Español

The conversational AI platform from Ada is expected to improve player onboarding.

Playtech has announced a new partnership with Ada, a company that powers over four billion automated interactions for brands such as Zoom, Meta, Verizon and others.

The two companies plan to improve player onboarding and retention by using Ada's AI platform. Integration with Playtech's monitoring tools and check-ins will be used to promote responsible gaming as well.

The AI platform will use data from Playtech's Information Management System (IMS), BetBuddy and CX platforms such as Zendesk and Salesforce to provide a personalized, contextual experience through the user's lifecycle. 

Ada CEO Mike Murchison said: "We are excited to be launching this partnership with Playtech. 

"Integrating Ada's industry-leading conversational AI and Playtech's award-winning IMS allows Playtech Operators to deliver the VIP customer experiences that players expect, resulting in higher containment rates, an increase in bet rates, and better monitoring for player safety."

Both Playtech and Ada plan to give clients the ability to deliver a VIP experience to every player while, at the same time, reducing the number of agents required to support gamers. 

Playtech SaaS Commercial Partnerships Manager, Mark Jones, added: "Playtech is committed to delivering the tools and technology operators need to present their players with the ultimate gaming experience, and our partnership with Ada ensures a world-class player experience from the initial account setup through to inquiries.

"Providing all customers with a VIP experience is becoming significantly more important, and allows our players to have the very best personalization technology at their fingertips at all times."

Playtech customers are scheduled to go live on the Ada platform worldwide throughout 2023.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.