Bayes Esports and bet365 are teaming up to expand in the US by launching eSports betting products in New Jersey and Colorado.
This move would make Bayes Esports the first registered supplier in the US to leverage official esports live data directly from a game publisher to support online betting experiences.
Bayes Esports is hoping to shape legislation that will allow live online betting in 31 US states and eSports betting in nine. The company is currently working with the Nevada Gaming Control Board to ensure live online betting and esports betting can be offered legally and responsibly.
The use of unofficial data offerings or unlicensed services by betting operators can lead to heavy fines and being black-listed in a state. The esports company is looking to avoid any of those troubles.
Bayes Esports COO and Managing Director Amir Mirzaee commented: "Back in May when we announced the closing of our financing round, we stated that we were looking to expand into the US market and that we were looking to become a licensed betting supplier.
"Today, just a couple of months later, we have kept our promise. The betting market in the US is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets in the near future.
"Out of all the states, New Jersey and Colorado happened to be the most progressive and open to innovation, but we expect others to follow suit very shortly."
bet365 recently extended its partnership with Genius Sports which will see the pair provide more sports data content in the US.
