Genius Sports and bet365 agree to extend partnership

October 24, 2022
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A new range of betting products and a long-term extension are included in the latest agreement.

Both Genius Sports and bet365 have decided to extend their partnership which will include a new range of betting products from Genius Sports, powered by the company's AI-driven tracking technology, Second Spectrum.

The long-term extension will see Genius Sports provide bet365 with official data across thousands of events each year. 

Official data from Genius Sports will cover the Premier League, NFL, CFL, AHL, NASCAR and other professional sports. In addition to this, Genius Sports will provide bet365 with the sole official data feed for betting on NCAA sports.

Genius Sports CEO Mark Locke commented: "Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers.

"Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide."

Technology from Genius Sports is used in over 150 countries and is partnered with over 400 sports organizations. 

The company recently became the Official Data Partner of the Isuzu UTE A-League Men ("ALM") and Liberty A-League Women ("ALW) 2022-23 season in a new partnership with the Australian Professional Leagues (APL).

Genius Sports has been granted exclusive rights to capture, manage and distribute official data from every A-League match and distribute it to its global network of sportsbook partners.

APL Director of Strategy and Digital Michael Tange said: "Genius are global leaders in data and integrity services and we are delighted to be building this partnership with them. Data underpins the Australian Professional Leagues’ strategy to make soccer Australia’s most entertaining sport."



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