Kambi enters multi-year partnership with Great Canadian Entertainment
Supplier will provide retail sportsbooks to the entertainment company’s ten Ontarian venues.
Kambi Group has signed a multi-year partnership with operator Great Canadian Entertainment. The sports betting platform will now provide its on-property sportsbooks to ten of the operator’s casinos in Ontario.
The agreement will see Great Canadian launch a Kambi-powered sportsbook across its portfolio of properties across the Canadian province, which includes its latest land-based casino, Pickering Casino Resort. In total, Great Canadian operates 25 gaming, entertainment and hospitality destinations in Canada – including a dozen casinos in Ontario.
Kambi has agreed to provide Great Canadian with sportsbooks at its retail outlets, which will feature betting kiosks with configurable digital signage functionality.
Kambi Co-founder and CEO Kristian Nylén commented: “I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivaled retail footprint.
“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”
Great Canadian CEO Tony Rodio said: “The addition of sports betting at ten of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests.
“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario and Ontario’s provincial government.”
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