Symplify US, an iGaming customer relations management (CRM) company, has named Stephen Crystal as its President. Crystal will take on this role while continuing to serve as founder and CEO of SCCG Management.
Symplify recently created Symplify US, in a concerted effort to focus on the North American casino and iGaming markets. Robert Kimber, the CEO of Symplify, commented: “As part of the Symplify story, I am pleased to welcome the next and natural step of Symplify, establishing a permanent presence within the continental US.
“The gaming market in the US is becoming home away from home for Symplify technology. We meet like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly transitioned digital user.
“Applying our thorough understanding of the digital gaming market, together with SCCG’s close-knit relationship with brick-and-mortar casinos, has proven to be very successful. Establishing a US base with my friend and colleague Stephen Crystal in charge is an exciting and self-evident opportunity for Symplify.”
Symplify is aware that in iGaming CRM, there is a shortfall in execution, not ideas, and that a prominent industry figure such as Crystal can help them on this front. The SCCG CEO, meanwhile, believes in Symplify’s potential within the North American space.
Crystal commented: “The powerful capabilities created by the Symplify suite of solutions – powered by AI and machine learning – are not only industry-leading, but they're also industry firsts. Today, machine learning has graduated from being the true technology powerhouse across sectors like health care, finance, retail sales, travel, and social media.
“Symplify is the only CRM solution provider that has leveraged machine learning as the anchor for casino gaming operators. Now it falls to the team at Symplify US to help share the power of the Symplify solution with North American casino gaming operators."
