CBWG Founders Laskowski, Ziernick step down from XLMedia
Both said they are confident the affiliate will be in good hands.
CBWG Founders Kyle Laskowski and Jason Ziernick have announced they will step down from XLMedia at the conclusion of their earn-out targets. The company first entered the US market when it acquired CBWG in December 2020.
At the conclusion of the deal, Laskowski and Ziernick assumed newly created roles designed to support the acquisition and offer the company their expert advice.
XLMedia CEO David King commented: “It was important for Kyle and Jason to join the business, and ensure a successful integration into the XLMedia business and transfer of knowledge.
“As entrepreneurs, it is understandable that they are looking to move on, but they leave behind a highly talented team committed to growing XLMedia’s US business. I wish them the very best for the future.”
Laskowski noted the success of team while with XLMedia, and said he believes the company will remain in “good hands” for the future.
He said: “As a Founder, you build a brand not knowing what the future holds, in our case, it was joining XLMedia.
“We are very proud about what we and the team were able to build at XLMedia, while pioneering the North American sports market’s media partnership model. But the time is right for us to move on, and we feel confident we are leaving the business in good hands.”
Ziernicki also took a moment to reflect on the past two years of growth and echoed Laskowski’s sentiments on wishing the company well.
He said in closing: “The last two years have been both challenging and rewarding as we’ve watched the business expand. As two of the Company’s larger shareholders, we wish nothing but success for the company going forward.”
Other personnel changes include an announcement that Kevin Duffy will move into the role of VP of North America Sports. Duffy previously held a position as XLMedia’s VP of Sports Media.
Duffy will be responsible for all content releases throughout North America as part of his new duties.
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