Sportradar and XLMedia have signed a multi-year partnership agreement. The deal will allow Sportradar to represent XLMedia as its official sports data provider.
Sportradar will offer several digital services and products under the terms of the partnership. In turn, XLMedia will utilize real-time sports data products through its North American and international sports properties.
Among those will include notable brands like Sportsbettingddime, saturdaytradition, saturdaydownsouth, CrossingBroad, EliteSportsNY and Canadian Sports Betting.
Sportradar Head of Regional Sales said: “This partnership highlights Sportradar’s ability to be a one-stop shop for exclusive betting data and sports content for XLMedia’s publisher partner brands and highly engaged audiences.
“The dynamic, relevant and engaging products that XLMedia will receive through this partnership will not only resonate with fans and bettors alike, but also aid XLMedia in further monetizing their audiences."
XLMedia VP of Global Marketing and Communications Elizabeth Carter agreed that the partnership is “key” to boosting interaction with sports bettors.
Carter said: “Partnering with an innovative sports technology company like Sportradar is key to XLMedia’s ambition to fuel fan engagement and enrich the audience experience across our sports media and sports betting brands.
“We’re confident that the premium products Sportradar provides will increase demand from audiences and advertisers alike. Our team is thrilled to expand this partnership and integration over time.”
Sportradar is a global sports technology company services sports betting operators, sports federations, news media and consumer platforms.
Its Sportradar Integrity Services subsidiary supplies sports integrity solutions to more than 150 sports federations, leagues, law enforcement and state authorities.
