Intelitics secures major Ontarian partnership with Mohegan
The company will provide a product suite and service for Mohegan’s subsidiary PlayFallsview.
Intelitics, a performance marketing and analytics platform provider, has partnered with Mohegan Digital Canada. It will power the user acquisition platform for Mohegan’s PlayFallsview brand in Ontario.
Under the terms of this partnership, Intelitics has agreed to deliver its data-driven product suite and platform, from which the operator can manage all affiliate and paid media activity. The suite of services includes real-time media campaign monitoring and player tracking.
PlayFallsview will also allow the company’s affiliate partners to access real-time data and analytics, as well as flexible pixel tracking. This means it will be able to effectively manage and track its campaigns and monitor their efficiency with ease.
The deal is Intelitic’s first ‘tier-one’ partnership in the recently opened Ontario market. The provider believes this lucrative market is ideal for its platform and product suite, and will be a “game-changer” for operators and affiliates alike.
Intelitics VP of sales and growth Alan Petrilli commented: “We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview.
“The operator will undoubtedly be able to leverage its reputation and brand power in the online space and, via our platform and suite of products and tools, will be able to super-charge its acquisition efforts and achieve unrivaled return on investments.”
Mohegan is also delighted with this new partnership and the avenues it opens up for them in Ontario. Mohegan Digital President Richard Roberts said: “We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace.
“In such a highly competitive market, effective customer acquisition is essential and, in Intelitics, we have a proven partner whose technologies and tools will allow us to maximize player engagement activity.”
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
