Scientific Games extends partnership with Banijay Brands
This team-up will give 24 new territories access to its the supplier’s Deal or No Deal lottery game.
Scientific Games has extended its long-term license partnership with Banijay Brands for instant scratch and digital lottery games. This new partnership will allow 24 territories to receive many new games, including one based on the popular Deal or No Deal TV game show brand.
The supplier recently launched the Deal or No Deal ticket scratch game in Canada, France, New Zealand and the US. This new agreement will extend its market reach greatly to include countries such as Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland and Israel.
Scientific Games innovated an industry-first Deal or No Deal Linked Games lottery winners’ event in 2007, which sent over 100 US players to Hollywood for a TV game show-like experience. Since then, Scientific Games has produced three Deal or No Deal winners’ events for more than 230 lottery-winning players from across the US.
The company has a longstanding relationship with Banijay Brands, while the Deal or No Deal license spans 16 years and has produced 110 lottery games worldwide to date.
Banijay Brands commercial director Lex Scott commented: “Banijay is home to some of the most recognizable brands on the planet, and we only work with the best partners to grow our IP beyond the screen. Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with Deal or No Deal proves incredibly popular around the world.”
Scientific Games VP of North American Instant Products said: “Working with the iconic Deal or No Deal TV game show brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products.
“Now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. Deal or No Deal is the perfect brand for that path.”
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