Nevada-based Foundry and Alabama-based Red Square Agency have partnered to create Good Giant, a gaming-focused creative agency geared toward providing clients with talent, resources and attentive service.
Good Giant CEO Rich Sullivan said: "Good Giant delivers large agency resources, depth of talent and world-class thinking with the service and attentiveness you would expect from a little studio. Because we believe the bigger we get, the smaller we should act.
"It was important to communicate that as we grow, we're still focused on the things that shaped us. By bringing continued success to our clients, we've grown to become leaders in our industry, and we've done it by never losing sight of the good that got us here – good values, good work and good people."
Red Square Agency was founded by Richard Sullivan, Sr. in 1977 in Mobile, Alabama. The company expanded to create offices in Chicago, Illinois and Tulsa, Oklahoma.
Good Giant Chief Marketing Officer, Jim Bauserman, added: "Our new name bridges who we are and what we stand for. Our clients get all the perks of a large agency with the personal service and attention they'd expect from a smaller shop with something to prove.
"And for our team, we're still us – good people who are giants in our field striving to make an impact."
Bauserman founded Foundry in 1993 with its base of operations in Reno, Nevada. Initially, Good Giant was formed by investment firms Six Pillars Partners and Merit Capital Partners in June 2022.
The Good Giant offices share locations with Red Square Agency and Foundry.
