The Indianapolis Colts announced the launch of its new free-to-play ‘Pick Six’ predictor game, which is presented by Caesars Sportsbook. The game was built in tandem with Genius Sports, a data, technology and broadcast provider, and is available to fans through the US, on the Colts mobile app.
‘Six’ aims to generate excitement in the run-up to every Colts game, by challenging fans with a series of questions that ask them to predict aspects of team and player performance. Players will go head-to-head with other fans with each question, gathering points with each win. This scoring system will create weekly and season-long leaderboards.
Official odds from Caesars Sportsbook will be embedded into select questions, helping to create an engaging fan experience throughout the 2022-23 NFL season. Genius will provide real-time and official play-by-play statistics, NGS data and official sports betting data feed to keep players informed for their head-to-head battles,
Colts Chief Sales & Marketing Officer Roger VanDerSnick commented: “Our ‘Pick Six’ game is a compelling element to engage with fans in fun and unique ways. The team at Genius Sports has provided us with an enhanced game that further integrates our partner, Caesars Sportsbook, while giving fans an interactive experience that tests their Colts knowledge throughout the season.”
Genius Sports is the NFL’s exclusive distributor of real-time and official play-by-play statistics and is also a trusted free-to-play partner of the NBS, NBA, MLB and FIFA.
Genius Sports managing director of media engagement, Josh Linforth, commented: “We’re thrilled to strike our latest NFL team deal with the Indianapolis Colts, helping to create more immersive and interactive fan experiences within their official app.
“By building solutions that bring together our partners at the Colts and Caesars Sportsbook, this deal is a further case study of how Genius is driving the convergence of sports, betting and media for the benefit of our partners.”
