The largest online gambling operators, including MGM Resorts International, Bally’s Corporation, BetMGM, DraftKings, Entain and FanDuel have come together to agree upon the first industry-led responsible gaming standards.
This announcement coincides with September being designated as ‘Responsible Gaming Education Month’ by the American Gaming Association.
The industry standards are composed of 12 principles for responsible online gaming. They include: preventing underage gambling, providing socially responsible advertising, giving access to toll-free helplines, funding responsible gaming research and placing financial limits on wagers.
The 12 principles are derived from four core principles, listed here: we participate only in legal markets that provide consumer protections; we strive to instill responsible gaming culture throughout our respective businesses; all forms of online gaming should be a fun activity and enjoyed as a form of entertainment; while the vast majority of individuals can enjoy online gaming in a responsible way, some individuals need additional tools and support related to their gaming activities.
Problem gambling was also at the forefront of discussions. There are several provisions in the agreement that calls for “a shared responsibility approach to addressing problem gaming” and a commitment “to working with policymakers, academic experts and researchers, problem gaming treatment organizations, advocacy groups and partners” to address problem gaming.
MGM SVP and chief compliance officer, Stephen Martino, commented: “Having the industry come together with a unified approach and standards puts the best interests of our guests, customers, and their families at the forefront. It’s the right thing to do for our customers, our industry and our businesses.”