GeoComply research reveals Super Bowl stadium venue betting trends are rising

September 22, 2022
By

Its data reflects betting activity during the first two weeks of the NFL season.

GeoComply has conducted research that reflects sports betting trends related to the National Football League (NFL). During a matchup between the Arizona Cardinals and Kansas City Chiefs at State Farm Stadium on September 11, more than 66,000 geolocation checks were made from over 7,300 accounts, according to GeoComply’s findings.

Its data also revealed that The Philadelphia Eagles’ Lincoln Financial Field yielded the most activity during the NFL season’s first two weeks, with geolocation volumes reaching 76,400.

Home opening NFL games have been played during the season’s first two week in nine US states with regulated sports betting, including Arizona, Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania and Tennessee.  

Arizona will be the first state with legalized sports betting in place to host a Super Bowl since the Supreme Court’s decision to overturn PASPA in 2018. The State Farm Stadium will welcome Super Bowl LVII to its venue in February 2023.

GeoComply’s Chief Executive Officer Anna Sainsbury commented: “Seeing data from many of these games that shows more than 10% of NFL fans in stadiums are engaging with licensed sportsbooks is a clear win for states that choose to regulate sports betting.

“This wealth of data is so important for lawmakers and sports leagues to determine sports betting policies in their states and at their stadiums.”  

Since the Supreme Court repealed PASPA in 2018, online gambling is currently available in 32 states, with 18 of those allowing for legal online sports wagering.

According to the US Census Bureau, those jurisdictions represent more than 166.9 million people.

GeoComply is not affiliated or partnered with the NFL.

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