The sports betting and iGaming operator BetMGM has announced a new partnership with NBC Sports that will run through the entire 2022-23 NFL season.
Weekly integrations from BetMGM will be showcased on Football Night in America (FNIA) and content across other NBC Sports platforms.
The weekly segment hosted by former NFL quarterback Chris Simms and Matthew Berry will feature odds and insights provided by BetMGM. This segment will also highlight betting odds for Sunday Night Football games on NBC, Peacock and Universo.
BetMGM will provide real-time betting odds on FNIA's scoring ticker and the postgame show on Peacock, Peacock Sunday Night Football Final, will include betting odds from BetMGM as well.
BetMGM Chief Revenue Officer Matt Prevost commented: "It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide.
"We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM."
Berry's social media platforms will also provide BetMGM's betting platform with access to Berry for curated boosts. Co-branded content will extend to the Chris Simms Unbuttoned podcast through the season and the 2023 NFL Draft.
NBC Sports Next and Fandango President Will McIntosh added: "As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms.
"We're looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present."
Headquartered in New Jersey, BetMGM recently established the first sportsbook at an NFL stadium in Arizona.