SportsGrid Technology Solutions has partnered with Sportradar in a move that will integrate its editorial and video content. Through the agreement, both companies will upgrade sports betting news coverage and content analysis for Sportradar’s clients.
SportsGrid offers its users video and audio formats of comprehensive daily editorial coverage for both fantasy and sports betting. The company offers content from a variety of sports, including soccer, basketball, baseball, college sports, golf, tennis and professional football.
SportsGrid general manager of syndication Jason Sukhraj said: "The SportsGrid video content is immediately available for publisher websites and mobile applications.
“With the kickoff of the College and NFL regular seasons, SportsGrid's talent and analysts are uniquely qualified to provide publishers with unrivaled sports betting intelligence and insights.
SportsGrid provides multimedia content through multiple destinations, including SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto, and SportsGrid Studios.
Sportradar head of advertising US, Mike Smith, said: "The integration of SportGrid's video and editorial content with our data visualization tools creates an enhanced offering that is not only unique, but also turnkey.
“This partnership will benefit our clients by providing timely, interesting, and engaging content that will resonate with fans and bettors, alike, while simultaneously allowing publishers to further monetize their audience."
Sportradar was founded in 2001. The global sports technology company services sports betting operators, sports federations, news media and consumer platforms.
Its Sportradar Integrity Services subsidiary supplies sports integrity solutions to more than 150 sports federations, leagues, law enforcement and state authorities.
The company recently acquired Vaix Limited, a company that develops artificial intelligence solutions specifically designed for the iGaming industry.