XB Net and Magic City Jai Alai in Miami, Florida, have partnered due to a deal with the World Jai Alai League. Through the agreement, XB Net will “broaden its burgeoning live-broadcast, data-feed and betting services.”
The company will broadcast pari-mutuel Jai Alai games around the world through live streaming, as well as offer specific pricing and data. The Florida Division of Parimutuel Wagering has licensed the product “around video signal and data for the purposes of fixed-odds and commingled betting.”
Magic City Chief Operating Officer at Magic City Scott Savin said: “We’re thrilled to sign this breakthrough deal with XB Net on a sport that has been largely overlooked for its international appeal and flexible benefits for retention.
“Magic City unveiled its innovative take on the sport of Jai-Alai by taking the best features of the ‘World’s Fastest Game,’ combining them with a state-of-the-art Jai-Alai court and marrying these aspects to the skillsets of University of Miami athletes. This key collaboration means fans old and new need not miss a minute of the action!”
Jai alai is known as “the fastest ball sport in the world.” Players can compete in either singles or doubles matches, with ball speeds reaching close to 170 mph.
XB Net Senior Vice President of International Simon Fraser noted the growing demand for the sport among fans created ideal conditions for this partnership.
He commented: “Considering the relatable and transferable success of tennis as a betting product, and the breakthrough appeal of table-tennis during the pandemic, it was high time that Jai Alai was as well-served by recent gains in live data and automation.
“Magic City Jai Alai and XB Net have now achieved a step-change for fans of this sport, effortlessly blending live pictures with the live point-by-point tracking to create a seamless viewing and betting experience with far fewer market suspensions around the critical moments of any match.”
