Kindred Group has chosen Canadian payments technology company Nuvei Corporation to assist the operator with key market payment services. As part of the partnership, Nuvei will support Kindred with its deposit and request payouts through smart routing an instant payout technology.
Players throughout Europe will have access to several Nuvei platform features, including one-click deposits and partial approvals. The system also allows for additional player conversion and an opportunity to expand Kindred’s revenue.
Kindred Group Director Payment Solutions Mickael Marceau commented: “Maximizing player conversion in our cashier, including via best-in-class card acceptance rates, is critical to our growth ambitions. Nuvei has an excellent reputation in iGaming and a proven track record of delivering a seamless and secure payment experience in countries all over the globe.
“This made it an easy decision to partner in many of our key markets. We are looking forward to extending this partnership further as we continue to improve the player experience for all of our brands internationally.”
Kindred Group operates in Europe, the US and Australia. The company’s customer base is composed of more than 30 million users throughout its nine brands. It is also listed on Nasdaq Stockholm Large Cap, is a member of the European Gaming and Betting Association and is a founding member of the International Betting Integrity Association.
Nuvei President Yuval Ziv commented: “Offering iGaming operators optimized conversion rates to accelerate growth and maximize revenues, as well as unparalleled experiences for players, is how Nuvei has developed its reputation as the leading payments partner in the iGaming industry.
“Kindred operates some of the most recognizable brands in European iGaming so we’re proud to be supporting its growth across Europe.”
Kindred Group recently launched its first Arizona retail sportsbook at Paradise Casino in Yuma.
Nuvei Corporation recently partnered with Hard Rock Digital. The two will collaborate to update the Hard Rock Sportsbook mobile app with payment services.
