Amazon has chosen DraftKings to represent the brand as a sponsor for Prime Video’s Thursday Night Football (TNF). Both have agreed to a multi-year collaboration that will give football fans access to exclusive betting offers and pregame content on Thursdays, starting September 15.
DraftKings Chief Marketing Officer Stephanie Sherman commented: “The NFL season is the most active time of year for our customers, so collaborating with one of the world's leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings.
“Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
In addition to putting together pregame content, DraftKings and Amazon will work in tandem to offer players TNF-themed same-game parlays they can access through the DraftKings Sportsbook app.
Amazon Ads Head of NFL Sales Danielle Carney said: “We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience.
“DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent.”
DraftKings is the official sportsbook provider of the Oregon Lottery has an exclusive market access partnership with Tulalip Tribes of Washington to bring its retail sportsbook to the state.
Its sportsbook is live in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Louisiana, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia and Wyoming.
The company recently recruited two-time Grammy-nominated DJ and producer Steve Aoki as the official brand ambassador of DraftKings Marketplace.