1/ST Content and NYRA Content Management Solutions team up for horseracing
The two announced a partnership to provide horseracing content in North America.
1/ST Content, a global provider of premium content for North American horseracing, is partnering up with NYRA Content Management Solutions (NCMS) to expand content in North America.
The partnership is set for a 10-year agreement that will expand the availability of North American horseracing content throughout international markets.
Part of the agreement includes NCMS acquiring a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST Content.
1/ST Content will now deliver over 3,000 days of racing each year from top North American racetracks, this includes 1/ST Racing’s Gulfstream Park, Santa Anita Park, Golden Gate Fields and The Maryland Jockey Club at Laurel Park.
The group will also cover Pimlico Race Course, NYRA’s Belmont Park, Aqueduct Racetrack and Saratoga Race Course along with Del Mar, Keeneland, Tampa Bay Downs, and Woodbine.
1/ST Content Gregg Colvin Chief Executive Officer commented: “By joining 1/ST Content and NCMS, two of the powerhouses in North American horseracing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet.
“This agreement ensures that North American horseracing stakeholders are the primary beneficiaries of revenues generated through international wagering, further strengthening the domestic industry for the next generation of fan and bettor.”
NYRA Chief Revenue Officer Tony Allevato added: “NCMS is pleased to expand on our strategic partnership with 1/ST Content to further broaden the international reach of North American Thoroughbred racing.
“Sports fans and bettors around the world can look forward to more coverage of top-quality racing than ever before.”
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