The Women’s National Basketball Association (WNBA) and FanDuel announced a partnership extension that will see FanDuel become the official sportsbook and official daily fantasy partner of the WNBA.
FanDuel TV will also receive rights to Air WNBA highlights, further extending the offerings from the new program.
FanDuel now has the ability to leverage WNBA marks across its gaming platforms, as well as activate retail and online sports betting. The company plans to engage with fans by offering WNBA-themed free-to-play games.
FanDuel betting odds will also be featured on WNBA digital channels on select pages and the two will team up for responsible gaming campaigns as well.
FanDuel CEO Amy Howe commented: "FanDuel has made a concerted effort to support sports equity. We are tangibly acting to elevate female athletes and one important way to do that is growing strategic partnerships with an organization that is the true pioneer in the space – the WNBA.
"This new deal allows FanDuel to build and promote a true sports ecosystem around women’s professional basketball including highlights now on FanDuel TV."
FanDuel has seen increases of 270% in bet count and 101% in handle year over year for WNBA betting across all FanDuel Sportsbook retail locations.
WNBA Commissioner Cathy Engelbert added: "We continue to see increased interest from a broadening fanbase in the WNBA. Fans are seeking more ways to engage with our game, and FanDuel has been a great partner in growing its offering to meet that demand, as shown by our partnership renewal.
"In the seasons ahead, we look forward to building on this strong partnership and working with FanDuel to introduce increased offerings as part of our focus on new and innovative ways to drive fan engagement and enhance the fan experience."
FanDuel initially partnered with the WNBA five years ago, marking the company's first partnership with a women's professional sports league.