Genius Sports Limited (Genius Sports) has announced a new partnership with MaximBet to provide the online sportsbook with Genius Sports' pre-match, live data, and live trading solutions.
The partnership will cover several professional sports including NASCAR, NCAA, EPL, FIBA and the NFL.
MaximBet will have access to Genius Sports’ full NFL product suite, including the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Genius Sports is also the official data partner to the Mid-American Conference, this will give MaximBet access to the only official data feed for betting on NCAA sports.
Genius Sports Executive Vice President of North America Sean Conroy said: "Across official data, trading and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the US.
"We’re excited to help engage and expand MaximBet’s passionate customer base."
MaximBet will receive help from Genius Sports' digital marketing solutions to run targeted, data-driven campaigns in an effort to attract, engage and retain new customers.
MaximBet CEO and Founder Daniel Graetzer added: "A premium betting experience requires the best and most exclusive content which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America.
"We are the only true lifestyle sportsbook, offering players incredible, money can't buy access to Maxim parties, courtside seats and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace."
MaximBet is a privately-held, licensed sports betting and iGaming operator that launched in 2021 in partnership with media company Maxim.