Bluewater Resort & Casino has announced that its Parker, Arizona property will now be leveraging Quick Custom Intelligence’s (QCI) suite of products. Following the casino’s pleasure with QCI’s Slot product it will be purchasing QCI Host and QCI Marketing.
The Arizona casino, owned by the Colorado River Indian Tribes, believes that the whole QCI system will enable them to more quickly identify revenue opportunities, execute and evaluate campaigns and elevate player development efforts.
Bluewater Resort & Casino director of marketing Michele Habig commented: “We're looking forward to having immediate, real-time access to guest information that doesn't require a programmer or data specialist.
“The clear and concise information QCI can provide ensures that we are making intelligent and data-driven decisions within our marketing and player development programs.”
The QCI gaming platform has seen a string of successes with tribal gaming partnerships this year. Earlier this month, it deployed at seven Osage Casinos locations in Oklahoma. Osage Casinos COO Kimberly Pearson claimed that QCI’s AI technology was more advanced than anything else she had seen on the market.
QCI CEO Ralph Thomas was delighted to observe the company’s technology being utilized by operators across the US. He remarked: “We are honored that Bluewater Resort & Casino has purchased QCI Marketing and QCI Host and will now be using the entire suite of QCI tools. Through our ongoing weekly meetings, we look forward to partnering with Bluewater Resort & Casino to continue to enhance our product offering."
Opened in 1999, Bluewater Resort & Casino offers over 500 slot machines, table games, a poker room, a bingo hall, a showroom and an amphitheater. The resort has a marina and several restaurants, along with its wakeboard cable park.
