Rush Street Interactive (RSI) has signed a deal with Philadelphia radio sports talk host Mike Missanelli, who will join its BetRivers subsidiary as the newest brand ambassador. Missanelli will represent the company by appearing in radio, TV and digital media spots.
He will also appear on shows outside and within the sportsbook’s network. In addition to media representation, Missanelli will attend meet and greet events at select Philadelphia sporting events.
Missanelli joins BetRivers with 15 years of experience as a radio personality with 97.5 the Fanatic during the drive time segment. He also worked as a sports journalist for The Philadelphia Inquirer.
RSI CEO Richard Schwartz said: "Mike Missanelli is an icon in the world of covering the Philadelphia sports scene and we are really excited to have him join our BetRivers family of Brand Ambassadors and podcast hosts.
"We know bettors are going to love his passionate personality and seasoned sports tips which in turn will make their betting experiences on BetRivers.com even more rewarding and fun."
Missanelli spoke about his love for Philadelphia sports and said he is thrilled to work with the BetRivers team.
"I'm raring to go," he said. "Joining the BetRivers team lets me share my love for Philadelphia sports in new ways and I really look forward to providing my insights to bettors at BetRivers here in my home state and in RSI markets throughout the country."
RSI is the parent company of BetRivers and PlaySugarHouse. It is live in 13 US states, including Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana.
