Centered around micro-betting, Betr has begun its launch across the US, providing users with a free-to-play sports betting platform. This is the first direct-to-consumer micro-betting-focused platform offered in the country.
Micro-betting is defined as wagers you can make on something to happen in a sporting event that doesn't directly involve the final outcomes of the game.
For example, Betr will offer baseball bettors the chance to bet on individual at-bats. It will also give you the chance to place wagers on NBA or NFL possessions, similar to prop bets.
The company was started by former SimpleBet founder Joey Levy and YouTuber-turned-boxer Jake Paul.
Levy commented: "We are thrilled to announce the launch of the Betr app today. We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting.
"While this is very much an initial version that will get considerably better over time, we believe the experience released today provides a glimpse into the future of sports betting in the US – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before."
Point spreads, moneyline wagers and total bets won't be offered on the Betr platform. Instead, users can bet on which team will make the next three-point shot in an NBA game or who will turn the ball over.
Betr Head of Product Alex Ursa added: "What we launched today is not a sportsbook – this is something new, different, and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditized legacy sportsbook product."
The platform offers bets on individual plays in sports like college football, college basketball, NFL, MLB, and NBA, with hopes to extend its offering further.
