Greentube’s North American expansion plan with BetMGM extends to Michigan
This is the second US state to offer players a portfolio of Greentube products.
Novomatic Digital Gaming and Entertainment division, Greentube, has advanced its North American reach by launching its products in Michigan through its continued partnership with BetMGM. The company acquired a license to operate in Michigan earlier this year and has released its titles through Entain Gaming Group’s platform.
Greentube’s partnership with BetMGM began in 2021. Since then, both companies have worked to expand Greentube’s US presence by launching in New Jersey.
Michigan players will have access to a variety of Greentube titles, including Diamond Cash games from its Mighty Emperor series, Mighty Elephant and Mighty Sevens.
Greentube Commercial Director David Bolas noted that the Michigan launch is an important step in expanding the company’s US footprint.
He commented: “The team is thrilled to be launching with BetMGM in Michigan and we really appreciate the importance of this continuing partnership. The US and Michigan in particular are key territories for Greentube.
“It’s another very important step for us in the context of the wider US market and preparations for launching in Pennsylvania are already underway.”
Greentube is a division of Novomatic Digital Gaming and Entertainment. The supplier continues to seek out opportunities for future product launches throughout all US regulated markets.
BetMGM, along with its parent company MGM Resorts International, has recently joined the American Gaming Association and became official partners of its “Have A Game Plan. Bet Responsibly” campaign.
Responsible gaming education remains a key focus as BetMGM continues to expand its sports betting platform to new jurisdictions. The company also provides resources to help customers play responsibly.
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