US Integrity (USI) has revealed a multi-tier partnership with Thrill One Sports & Entertainment (Thrill One). The company will provide access to its integrity monitoring platform as sports betting on Nitro Rallycross opens.
Originally founded in 2020, Thrill One has a variety of brands including Nitro Circus, Street League Skateboarding (SLS), Nitro Rallycross and Thrill One Media.
The entertainment company is expected to deliver 70 live events, 100 hours of live sports content and over 300 episodes of linear television.
A partnership between Thrill One and ALT Sports Data (ALT Sports), a trading and consumer data company for action and alternative sports, was announced in an effort to unlock new markets in the world of regulated sports betting.
Both USI and ALT Sports have worked together previously to facilitate introductions to sportsbook operators and regulators throughout the US.
North America will see Nitro Rallycross return on October 1-2 in Minneapolis and is the first event for the series offered in the US-regulated sports betting market.
Thrill One Sports & Entertainment CEO Joe Carr commented: "Partnering with U.S. Integrity is a massive step for us as we work towards introducing our sports properties to regulated betting markets across the United States.
"Their commitment and proactive approach will play a pivotal role in ensuring that integrity is maintained as wagering becomes available across our all of our sporting events."
Integrity monitoring services will be provided by US Integrity through its dashboard to identify irregular contest-level, officiating and wagering patterns.
US Integrity CEO and Co-Founder Matthew Holt added: "US Integrity is proud to partner with Thrill One and assist as their events begin to be offered across the US regulated sports betting market.
"US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at Thrill One."
US Integrity has offices in New York and Las Vegas.
