Better Collective has announced a partnership with Boston.com, a digital provider of local news, sports and entertainment. The Boston site is part of Boston Globe Media, New England’s largest regional media organization (and Boston’s oldest) which serves millions of readers.
The sports betting company will be providing readers of Boston.com with betting odds, tips for upcoming games, team analyses and direct links to sports betting platforms which allow for the easy placement of wagers.
VegasInsider, a subsidiary of Better Collective, will be co-branding this partnership and is expected to be operationally working with Boston.com by the end of August, in time for the start of the NFL season.
VegasInsider will give the site’s readers access to comprehensive markets as well as unique content aimed at novices and veteran bettors alike. As VegasInsider SVP of Operations and Marketing Chris David comments: “VegasInsider is dedicated to providing the best content, media, products and analytics to inform sports bettors of all levels of experience.”
All parties involved recognize the rich sports history and culture running through the city and cite it as a reason why the city will benefit from this new partnership. Better Collective US SVP Marc Pedersen commented: “Boston is the home of several great sports teams, all with huge crowds of enthusiastic fans, and we expect Massachusetts to become among the biggest markets for sports betting in the US.
“Better Collective has experience in producing data, betting tips, and sports content of high quality for sports fans that want to learn more about their favorite sport before they place a bet. We look forward to presenting all this to the sports fans among the readership of Boston.com.”
The European Better Collective has also seen its North American expansion contribute to strong Q2 results for 2022. For instance, it formed a partnership with the Philadelphia Inquirer, acquired Canada Sports Betting in March and launched sports betting in Ontario in March.
It reported an annual 40% rise in growth to $55.6m in this year's Q2, reflecting the success of its expansion. This puts the company on track to reach its target of $100m revenue by the end of 2022, delivering profitability for shareholders.
Better Collective CEO and co-founder Jesper Søgaard commented: “Q2 was a productive quarter. Revenues from revenue share contracts as well as new depositing customers were at an all-time high of $21.8m and around 387,000, respectively. Our US business showed 90% topline growth and a negative EBITDA, which runs in line with our strategy to continue large-scale investments in what rapidly has become our largest single market.”
