Caesars Racebook, a betting app designed for horseracing aficionados, has been released in Kentucky. The app was developed through a partnership between Caesars Entertainment and NYRA Bets LLC.
In addition to its Kentucky launch, Caesars Racebook is available in five other states, including Florida, Indiana, Montana, Ohio and Oregon.
Kentucky horseracing fans will have access to the NYRA Bets platform, which features pari-mutuel wagering and horseracing content from more than 250 tracks worldwide. Enthusiasts will also be able to bet on marquee tracks nationwide and globally with the Caesars Racebook app.
According to Caesars Digital Senior Vice President and Chief Development Officer Dan Shapiro, plans for additional launches are in the works for “about 30 states.”
He said: "The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and livestreaming content for the first time.
"Caesars Racebook is truly differentiated as the first horseracing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program.”
Shapiro did not comment on whether Caesars Racebook will be released in Nevada.
Caesars Entertainment was founded in 1937. It originated in Reno, Nevada and has expanded over the years to include facilities that operate under the Caesars, Harrah's, Horseshoe and Eldorado brand names.
The company has released its Caesars Sportsbook mobile app in Illinois. Caesars has had a foothold in Illinois for a while through the Harrah's Joliet, Harrah's Metropolis and Grand Victoria Casino Elgin locations. The debut of its mobile app is an added layer to Caesars’ continuing plans for brand expansion.
