Symplify strengthens land-based CRM solution to speed up US expansion
A new offering of products tailored to the North American market have been introduced.
Symplify, a company offering CRM and AI cloud solutions, has revealed a new suite of products tailored to the North American market in an effort to accelerate US expansion.
The company’s geolocational campaign and customer journey starters place partners in a position to have an open dialogue with customers using physical location as a catalyst for messaging.
Geolocation starter enables land-based casinos to launch digital marketing campaigns for customers who are physically located within the venue. This allows casinos to make a real-time switch from physical to digital communication.
Symplify’s AI Engagement Optimizer is a new technology that compliments the geolocation functionality. With this offering, casinos can engage with customers at physical premises using locational data and provides point of sale data. This provides partners with the ability to upsell customers in a real-world setting.
With the new technology, the patron can receive incentive offers at the precise moment Symplify’s AI reveals that interest is waning. An example of this is providing a complimentary dinner voucher to keep customers on-site.
Symplify’s CEO Robert Kimber commented: “As is so frequently the case with gaming, with a new market comes new opportunities and challenges. The enormity of the US market and the potential of “hybrid” marketing communication is incredibly exciting. Our new solutions provide our partners with even more scope to engage as the best possible moment with highly personalised messaging.”
Symplify is headquartered in Stockholm, Sweden with offices in Malta, Italy, Spain, Denmark, USA, Hong Kong and Canada. The group has over two decades of experience in the iGaming CRM sector.
Symplify plans to showcase the product at an upcoming summit in North America.
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