The Cincinnati Bengals have signed an agreement to partner with Betfred. Under the terms of the multi-year deal, Betfred will represent the team as its sports betting partner.
Ohio will officially embrace legal sports betting on January 1, 2023. Betfred plans to launch its mobile sports betting app in the Buckeye State, pending licensing and regulatory approvals.
Bengals Vice President and Chief Marketing Officer Brian Sells commented: “The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans.
“We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”
Betfred Group Chief Operating Officer Mark Stebbings spoke briefly about the opportunity this partnership creates and the company’s excitement about what lies ahead for Bengals fans.
“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future,” said Stebbings.
“The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year.”
Betfred USA is a subsidiary owned by UK-based bookmaker Betfred Group.
The bookmaker recently signed a deal in Maryland with Long Shot’s of Frederick to open a retail sportsbook in the restaurant. Betfred Sports is poised to open the retail sportsbook pending regulatory approval.
