Gamelancer, the owner of the largest multi-channel gaming network on TikTok, has entered into a partnership with the online casino Stake.com. This will see various influencers from Gamelancer and Stake broadcast across the social media platform.
The contract is said to be in the six-figure area and will be broadcasted on the following channels: @Gaming, @Gamer, @Gamelancer, and @Egirl.
This campaign will also broadcast content across Gamelancer partner, Playmaker's @Sports, @Playmaker and @PlaymakerBetting channels on Instagram.
Gamelancer Gaming Corp. Co-Founder & Chief Strategy Officer, Razvan Romanescu, said: "We choose our partners carefully and only align with premium brands. stake.com has done an amazing job at aligning with the culture and current generation in a very authentic way. We are excited to continue growing our relationship and making an impact together."
Gamelancer, acquired by Wondr Gaming, is a mobile-focused social media network in gaming. The group has over 28 million followers across various platforms including TikTok and Instagram.
Predominantly located in the US, Canada, the UK and Australia, Gamelancer sells direct and programmatic media across its network to the world's largest brands.
Gamelancer also monetizes across its Snapchat Discover channels with monthly recurring revenue in partnership with the social media app.
In early June, Gamelancer landed a partnership with Gambit Rewards, providing players with a new way to spend their Gamelancer points. The agreement introduces Gambit's unique free-to-play sports betting and iGaming platform ("Loyalty Gaming") to Gamelancer's audience.
Richard Pistilli, Founder & CEO of Gambit Rewards, said: "Gambit's Loyalty Gaming model is designed to enhance all forms of user promotions and incentives. With Gamelancer, we can now offer their massive audience a new way to redeem Gamelancer points for our free sports betting and iGaming experience."
Pistilli added: "In addition to converting points to Gambit Tokens, all Gambit users will also be able to redeem Gambit Prize Tokens for Gamelancer points, extending our options for how to claim winnings. Together, our gamified loyalty experience and Gamelancer's social gaming network are perfect complements."
Gambit is a regulator-approved consumer network integrating loyalty programs with online gaming & sports betting in the US.
