SharpRank has formed an annual partnership with Quarter4 that will provide solutions to a growing demand for personalized and specialized services and data sources. Both companies will collaborate to expand their customer bases and make additional tools available for their clients.
The partnership will officially take effect as the NFL season goes live. Both companies will utilize the agreement to further expand worldwide.
SharpRank CEO Chris Adams commented: "Individually, SharpRank and Quarter4 offer extremely valuable resources to their clients and the market as a whole. The complementary nature of what we can provide together creates amplified opportunity around data science which subsequently affects the user experience very positively.
"Our focus remains on bringing transparency and elevating the sports betting market. As the industry standard for ratings and proprietary ‘DNA’ of this betting behavior, Quarter4 will leverage us to enhance their already great products."
Quarter4 is a Canadian-based company that provides sports data analysis for media businesses. It recently entered a one-year partnership with Parleh Media Group that will focus on creating sports betting content for the Canadian market.
Quarter4 CEO Kelly Brooks said collaborating with SharpRank is a win for the company.
Brooks commented: "We partner with the most progressive companies in our industry.
"SharpRank's differentiated technology, combined with our proprietary neural network is what data science dreams are made of."
SharpRank focuses on taking a holistic and comprehensive approach as a performance rating platform and independent ratings agency. The company provides services for prognosticators and sports betting experts, as well as for the public.
