Real Luck Group, a provider of licensed esports betting, sports betting, and casino games, announced the appointment of Daniel Sanders to the director of marketing position.
His former positions include senior global marketing lead at Tencent Games and head of esports and gaming marketing at Red Bull. He was also a manager and player with renowned esports organization Dignitas.
His responsibilities with the company will include leading Luckbox's marketing strategy as the company looks to accelerate player acquisition through the second half of 2022.
CEO of Real Luck Group, Thomas Rosander, said: "This is a crucial position that completes the building of our core leadership team. This role requires a rare skill set that we have been working diligently to recruit for several months and we are very pleased to attract an individual of Daniel's caliber to help accelerate our player growth strategy."
Rosander continued: "Dan brings genuine esports authenticity along with proven marketing credentials and he will play an important role in our long-term mission to position Luckbox as a leading brand at the intersection of gambling, esports and gaming. His arrival enhances our leadership team's wealth of experience in scaling users and revenues in the gambling industry."
It was also revealed that the company has granted Sanders 250,000 stock options under the company's stock option plan to the directors, employees officers and consultants.
Rosander added: "We are confident our strategy gives us a unique advantage against a backdrop of soaring player acquisition costs currently affecting the sector. We have the resources to scale our marketing efforts and deliver on our growth strategy deep into 2023."
Luckbox is active in more than 80 territories worldwide and holds a B2C and B2B gambling license under the Online Gambling Regulation Act (OGRA).
