Passport Technology, a global leader in innovative payment technology and customer engagement for the gaming industry, announced the launch of its tech innovations at the Cahuilla Casino Hotel.
The technologies given in this partnership include its ‘Lush’ loyalty and rewards platform and Mira player enrollment kiosks. The Lush loyalty platform introduces new opportunities for casino operators to increase player enrollment, engagement, and point redemption through customizable games and promotions.
Lush is the industry's first HTML5, cloud-based loyalty and rewards platform. Here, operators can customize an unlimited number of branding, gamification, virtual drawings, multipliers, and patron-specific promotions through its secure web app.
Cahuilla casino will set up a Lush kiosk where guests can benefit from self-service features like player club enrollment, card reprints, dynamic games, and offers. There will be configurable gifting options such as the industry's first earn and shop redemption portal where guests will have the opportunity to redeem points instantly with various rewards and prizes.
Cahuilla Casino General Manager John Straus says: “With the Lush loyalty platform, we now can offer our players a multi-functional self-service kiosk with state-of-the-art capabilities to include new enrollment, card reprints, and interactive promotions in a one-of-a-kind single platform.
“We are excited for our partnership with Passport and looking forward to the addition of the kiosk offering for our guests."
Cahuilla Casino believes they are offering a new level of premium customer services with these tech upgrades from Passport, and ensuring patron loyalty. Passport Principal Consultant Digital Wallet Diallo Gordon says: “Cahuilla is not only getting a robust loyalty platform to engage patrons, but a cloud-based solution built on security, flexibility, and open architecture. We are very excited to…deliver great customer experiences.”
Passport believes this partnership with Cahuilla will prove fruitful for both companies. Passport CEO Cleve Tzung says: “We're delighted to work with Cahuilla on the launch of Lush designed… to heighten patron engagement and rewards.
“A more engaged customer is a more loyal customer. Lush is a good example of how Passport is developing products that take key functions of a casino floor to higher levels of performance and value."
