Baha Mar teams up with Bruno Mars’ Premium Rum, SelvaRey
SelvaRey will take its place as a premium partner with the resort.
Bahamas resort destination Baha Mar has partnered with SelvaRey Rum, which crafts sustainable, single-estate rums. Through the terms of the agreement, SelvaRey Rum will serve as the resorts premium partner.
SelvaRey will take over Privelege, which is SLS Baha Mar’s upscale and adult-only pool, on Labor Day weekend to commence the partnership. The two will host a series of Piña Colada Pool Party events that will include a flagship day party hosted by Bruno Mars, who SelvaRey’s Co-Owner.
The Piña Colada Pool Party weekend will run from Thursday to Sunday through Labor Day weekend. Several artists are scheduled for the party’s line-up, including DJ Ignite, Osocity and DJ Stevie J.
Grammy award winner Anderson Paak, who is also known as DJ Pee Wee, will also conduct DJ sets during the celebration on September 4, 2022.
The SelvaRey portfolio consists of four expressions, including White Rum, Chocolate Rum, Coconut Rum, and a rare blend of hand-selected aged rums called Owner’s Reserve. SelvaRey’s products are distilled in the jungles of Latin America.
Baha Mar President Graeme Davis said the resort is excited about the partnership and what this will bring to guests of the resort.
He commented: “The quality and diverse portfolio of SelvaRey’s products matches our luxury of choice positioning, and we’re looking forward to welcoming guests with tropical and elevated beverage options, further enhancing the Baha Mar experience.”
SelvaRey Rum Co-Owner Bruno Mars commented about the partnership. He said: “Tropical Luxury is what SelvaRey is all about and I couldn’t think of a better partner to bring that experience to life than Baha Mar.”
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