Aristocrat Gaming announced that Oriana Branon will be its new Vice President of Communications and Corporate Affairs. Reporting to CEO Hector Fernandez, she will oversee all external and internal communications for the gaming division.
In this role, Branon will also provide strategic guidance on the organization's ESG (environmental, social and governance) as well as sustainability and ethical impact, diversity, equity and inclusion.
Branon comes into this role after her previous job at financial tech giant Bill.com, where she led corporate communications and drove the company's external visibility in the wake of their IPO. She was also the first PR hire for Alaska Airlines in California, helping the company improve customer relations following its acquisition by Virgin America.
Her strong communications performance record resulted in PRWeek naming her in their ‘Women to Watch’ and ‘40 Under 40’ sections. She is a strong proponent of representation and featured as a Latina advocate in Latina Style and Forbes.
She holds a Bachelor of Arts degree in Communications and Sociology from the University of California, Santa Barbara and sits on various nonprofit boards dedicated to marginalized communities. Branon is passionate about mentoring women of color.
Fernandez says: "We are thrilled to welcome Oriana to the Aristocrat Gaming team, where she will support our mission to bring joy to life through the power of play.
"Oriana's extensive communications background across business and consumer markets, stellar track record of storytelling, and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth."
Aristocrat Gaming is a subsidiary of Aristocrat Leisure Limited, a global games leader with more than 6,500 employees. The company is licensed in over 300 gaming jurisdictions and operates in more than 90 countries.
