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June 14, 2022 Partnerships, iGaming

SCCG Management partners with Genius Gaming Consult for African gaming market

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The focus of the partnership will be to grow and expand regulated gaming at the B2B level in Africa.

A business development partnership between SCCG Management and Genius Gaming Consult (GGC) will look to develop iGaming in Africa. With B2B expansion and growth, SCCG will provide GGC with turnkey services and a plethora of options.

Steven Crystal is the Founder and CEO of SCCG Management, Crystal said: "We are extremely proud to be partnering with Mr. Najib Balinda, Genius Gaming’s Chief Business Development OfficerAfrica, and their extended team."

He continued: "This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and extend the successes of the Casino Gaming, iGaming and Sports Wagering sectors within Africa."

Genius Gaming Consult is a consulting firm that services the gaming/gambling industry across Africa. The company's primary services include feasibility market report; B2B/B2C business development & management; operations setup/expansion and partnership setups.

The company also deals in license application and acquisition to sports betting, casinos and lotteries. 

SGGC will provide Genius Gaming Consult with services such as talent acquisition and placement, marketing and advertising support, and more. 

Crystal went on to say: "With a market whose revenue is expected to grow from $3bn today to $5bn by 2030, largely concentrated in South Africa, we see tremendous opportunity for government regulated industry growth throughout the continent."

In April of 2022, GGC announced another partnership with 888 Holdings. Named 888Africa, the new operator will launch four regulated markets on the continent. Christopher Coyne will serve as 888Africa’s CEO. He was formerly with the Stars Group.

Coyne said: "We are delighted to launch alongside 888. Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects."

888 Holdings Chief Executive Itai Pazner added: "We are very excited to establish 888Africa alongside such an impressive roster of industry talent."

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