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Canada’s HeadsUp Entertainment forms partnership in UAE

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New subsidiary created to monetize global digital marketplace.

HeadsUp Entertainment International on Friday announced the closing of a partnership agreement with MetaVerse Vision Group FZE LLC, UAE.

HeadsUp is a global gaming operator and media company focusing on online gaming, lottery and poker, eSports, sports betting, mobile 50/50, charity fundraising platforms, software and blockchain-based payment solutions. The company is based in Calgary, Canada.

The two parties created a new subsidiary under the HeadsUp Entertainment International public company. It is named HeadsUp Ventures FZ UAE.

HeadsUp owns 49% of the shares of the new entity, which the companies said in a statement is “positioned to monetize numerous opportunities and contracts under the strategic alignment of industry leaders.”

Metaverse Visions’ main principal, Ola Lind, has been involved in the global lottery and gaming business for years, and has secured multiple licenses. Lind has been an associate of HeadsUp's Chief Business Development Officer, Mark Hutchinson, for 15 years, the companies explained.

“The management team has specific goals to immediately monetize the new frontier of the emerging digital landscape in the region and beyond,” officials said.

HeadsUp Ventures noted it has opened new offices in Abu Dhabi. The management team there unveiled the release of the first product to the marketplace, an NFT drop with platform partner Tokonomika and its “Beat My Team Euro NFTational Tournament,” which launches today. 

The new company said this is the first in a planned series of sports team-based NFT launches.

In a subsequent deal, the management team of HeadsUp Ventures has entered into an engagement agreement to launch and operate a lottery operation in what it described as the largest market on the African continent.

“The anticipated revenues from this and other operations under the HeadsUp Ventures business portfolio are substantial and look to be a major contributor to the top and bottom line financial results for the company,” company officials declared. “This global expansion positions HeadsUp to accelerate its plan to substantially increase shareholder value while targeting the newest opportunities unfolding in this digital sector.”

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