OPTX, a Las Vegas-based casino data software company, on Tuesday announced the addition of Washington state’s Chewelah Casino to its growing list of client properties.
Located in Chewelah, Washington, Chewelah Casino said it selected OPTX for its marketing products.
Touted as the “place that treats you right,” officials with Chewelah Casino said it will be enhancing the “already great” guest experience with the expertise of OPTX.
According to the company, the OPTX platform includes functionality designed for marketing teams who are tasked with driving acquisition, revenue and loyalty for their property. The marketing module provides real-time campaign performance with revenue forecasting and pertinent database statistics on both web and mobile.
In addition, the software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, which company officials noted provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.
“Creating a personalized campaign for our players has been a continuous goal of ours,” Dwayne Fitzgerald, Chewelah Casino’s General Manger, said in a statement. “OPTX will allow us the ability to segment our database to create custom messaging for our players. We can’t wait to get started.”
Brooke Fiumara, co-CEO at OPTX, added: “We are excited to bring our marketing products to Chewelah Casino. With OPTX, Chewelah will have the ability to introduce complex and automated marketing campaign functionally, which not only will save their team members time but increase the precision and effectiveness of their marketing spend.”
