Accompanying the partnership between the two companies is a deal that will have Pariplay’s in-house development studio, Wizard Games, providing its content to PlayStar customers.
This content includes Dragons of the North, Rumble Rhino Megaways, and Wildwood Buffalo. Pariplay will help support the company’s goal to offer a better player experience through personalization, player engagement, engaging content, and customer service.
Pariplay has signed plenty of commercial deals in North America over the course of the last year. Pariplay’s Fusion aggregation platform features titles from the industry’s game developers as well as back-office conversion and retention tools.
VP of Sales at Pariplay, Andrew Maclean said: "We continue to look to add innovative and exciting partners to achieve our North American business goals and we’re very pleased to partner with PlayStar."
He continued: "The company's exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world."
Adam Noble, Chief Business Development Officer at PlayStar said: "Pariplay’s Fusion™ platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention."
Noble went on to say: "As we continue forging partnerships with some of the industry’s best-known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey."