BetMGM partners with Houston Astros

Agreement establishes operator’s presence in Texas.

Sports betting and iGaming operator BetMGM on Monday said it has inked a deal to become the exclusive sports betting partner of the Houston Astros.

Under the agreement, financial terms of which were not disclosed, BetMGM signage will be prominently featured at Minute Maid Park, home of the Astros. This includes a permanent outfield wall sign and rotational promotional messaging behind home plate.

Astros fans will have the opportunity to participate in a variety of VIP experiences exclusive to BetMGM customers, the parties said. These will include throwing out the first pitch, on-field access to batting practice, and VIP getaways for away games, among others.

BetMGM and the Astros also will team up to offer special betting promotions for BetMGM customers in Louisiana.

This marks BetMGM’s first relationship in Texas. The Lone Star State currently does not allow sports betting, but it is one of the states that may legalize in the next few years.

BetMGM noted it provides resources to help customers play responsibly, including GameSense, a program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM’s mobile and desktop platforms, customers can directly access responsible gaming tools.

“The Houston Astros are a monumental addition to our portfolio of strategic partnerships with professional sports teams across the US,” BetMGM CEO Adam Greenblatt said in a statement. “The organization’s passionate fan base will be key to the growth of BetMGM throughout the South as we look for new ways to engage fans with unique experiences that go beyond the game.”

Giles Kibbe, Senior Vice President, General Counsel for the Astros, added: “We are looking forward to our partnership with BetMGM. As we continue to strive for new ways to add to the fan experience, this partnership will provide another way for the Astros to engage with our fans.”

Michael Bartlett

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