Fanatics has appointed e-commerce and marketing executives Lydia Jett and Jonathan Mildenhall to its Board of Directors. Both bring with them decades of advising and industry experience.
Fanatics CEO Michael Rubin said: “Fanatics is in the midst of incredible transformation and the deep expertise and insight that Lydia and Jonathan both bring to the board will be vital as we unlock a new digital experience for sports fans globally.
“They are both visionaries in their respective fields that will provide invaluable support and guidance as we continue building a revolutionary sports platform.”
Jett has close to 20 years of experience serving on various technology business boards. She is the first female with SoftBank’s Vision Fund to hold the title of Managing Partner. She graduated from the Stanford Graduate School of Business, the London School of Economics and Smith College.
Jett spoke about her experience with the management team during her time with Fanatics. She commented: “Over my past five years with the Fanatics management team, I have seen an extraordinary focus, agility and creativity targeted towards fundamentally remaking an industry to better serve its ultimate customers: leagues, athletes and fans.”
“As we enter the next half decade together, Fanatics is better positioned than ever to be a driving force behind improving a global sports fan’s experience across the digital and physical world.”
Mildenhall co-founded the brand building and marketing consulting firm TwentyFirstCenturyBrand, where he currently serves as Executive Chairman. He worked with Airbnb as its CMO from 2014 to 2018.
Mildenhall graduated from Manchester Metropolitan University, where he earned an HND in business and finance, as well as an honorary doctorate in business administration.
“Over the last six months I have gotten to know Michael, his executive team, and the Fanatics business in a deep and substantial way,” said Mildenhall. “The deeper my understanding of the incredible opportunity ahead the more irresistible the idea of joining the board became. Fanatics will become a culturally significant global brand that will define this and further generations to come.”
