Hooters of America (HOA) has completed its deal with DraftKings and will now give patrons promotional and special offers via QR codes that can be scanned or via a promotional code on the DraftKings website.
With the increasing amount of sports bettors, Sal Melilli, CEO of Hooters of America said this presents, "an opportunity to drive new customers into our restaurants." Melilli was named Chief Executive Officer in 2020.
In the states where Hooters are located, five currently permit sports gambling which includes Indiana, Iowa, Michigan, Illinois, and Tennessee affecting 32 of Hooters’ restaurants.
This is only a small amount of Hooters' total restaurants, overall there are 379 restaurants with 314 domestic locations, across 37 states, and is augmented by 65 international locations in 18 foreign countries.
Not long ago, DraftKings published its 2021 Sustainability Report along with company insights into environmental, social, and governance (ESG) initiatives, with updates on DraftKings’ progress in these areas.
In regards to their efforts in 2021, DraftKings CEO and Chairman of the Board Jason Robins said: "2021 was a tremendous year for DraftKings as a business and the accomplishments we achieved were underpinned by our ongoing commitment to environmental, social and governance initiatives."
DraftKings has sportsbooks active in Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Louisiana, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming.
PointsBet, another potential partner for Hooters, released its financial results for the quarter ending on March 31, 2022. With an increased presence, the company's US sports betting handle moved up 70% from the prior comparable period.
PointsBet Group CEO Sam Swanell noted: "We remain focused on efficient marketing spend that delivers long-term, high-value customers," and is focused on building a "business focused on customer economics, spearheaded by industry-leading technology and innovation."
