Located at Michigan’s Emagine Royal Oak movie theater, the new Caesars Sportsbook Lounge will be a partnership project between Emagine Entertainment and Caesars Sportsbook.
The lounge itself will have the official title of "Caesars Sportsbook Lounge Powered by Emagine". The lounge will host fan engagement events and offer promotions to movie and sports fans.
While rebranding will need to occur first, the lounge is already equipped with a dedicated display showcasing betting odds for those looking to engage in the state of Michigan-regulated online sports gambling activities.
The guests can use their own personal online sports betting account through Caesars Sportsbook and admission to the Caesars Sportsbook Lounge is available during normal theater operating hours.
Eric Hession, co-president of Caesars Digital, said: "We are excited about this partnership with Emagine Entertainment and applaud their ingenuity in creating a Sports Lounge in a movie theater."
He continued: "This concept should provide an exciting environment for people to enjoy a televised sporting event and for us to connect with new customers while also rewarding our existing loyal customer base."
The lounge will be available for guests 21 and over, with the ability to be rented and additional locations are being discussed for the second-half of 2022.
Anthony LaVerde, COO of Emagine Entertainment, said: "Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak. Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theater chain in the country."
