Play Globally has partnered with The US Gambler (USG) as part of a mutual strategy for both companies to expand throughout the US. The company plans to release its LuckyFans product line later this year.
USG players and fan will have opportunities to win money and sweepstakes prizes through LuckyFans once it is released. The product line is legal in all 50 states.
The agreement brings with it a collaboration intended for mutual growth in the iGaming market by cross-selling free-to-play gaming and sports betting content to one fully aligned demographic. The two will work together to increase betting activity and cultivate a larger customer base.
Play Globally President and CEO Stephen Dunham commented: “The ability to work in tandem with an affiliate partner that has grown 300% MoM since its inception and whose audience is growing in both existing and emerging sports betting markets is a major step for our growth plans across the US.
“This partnership underscores the massive growth potential LuckyFans, and free-to-play gaming in general, offers the entire sports betting and iGaming industry. It’s exciting to see a brand like The US Gambler fully appreciate the value of what sophisticated contextual fan engagement through our LuckyFans platform provides.”
Play Globally develops free-to-play games designed to use live, real-time in-play sports and racing data to determine live poker game results.
The Sportsbook Insider, Inc. (TSI) owns and operates the USG site, which offers betting picks and sports content from casinos and sportsbooks. TSI is based in Boston and was newly formed this year.
