Sports technology company Sportradar has acquired Vaix Limited, a company that develops artificial intelligence (AI) solutions specifically designed for the iGaming industry.
For the past two years, the two companies have partnered to incorporate Sportradar’s technology into its managed trading services (MTS) risk-management offering. Sportradar’s MTS has played a significant role in in the US sports betting market since the Supreme Court overturned PASPA in 2018.
Sportradar Managing Director of Managed Betting Services Paolo Personeni said: “Vaix products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization. All Managed Betting Services customers will enjoy a faster and simplified integration.
“The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Vaix Co-Founder and CEO Andreas Hartmann commented: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry.
“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”
The terms of the acquisition have not been disclosed.
Sportradar started in 2001. The global sports technology company services sports betting operators, sports federations, news media and consumer platforms.
Its Sportradar Integrity Services subsidiary supplies sports integrity solutions to more than 150 sports federations, leagues, law enforcement and state authorities.
Vaix Limited was founded in 2016 by John O’Malia and Andreas Hartmann.
