April 5, 2022 Sports Betting, iGaming, Canada

Three more companies join Ontario gold rush

By

Kings Entertainment, Sportradar, MediaTroopers head north.

On the second day of legal gambling in the province of Ontario, Canada, the news wires continued to buzz with more gaming companies and suppliers adding their names to the roster of those eager to get a piece of the lucrative pie.

Kings Entertainment, Sportradar and MediaTroopers all issued statements Tuesday, with doubtless more to follow as the week goes on.

Kings Entertainment Group, an international online service provider for lottery, casino and sportsbook gambling, and parent company of global online gaming companies LottoKings and WinTrillions, noted the Ontario Lottery and Gaming Corp. previously held a monopoly on online sportsbook and casino operations within the province.

“This is an exciting development for the Ontario iGaming market,” Steve Budin, CEO of Kings Entertainment, said in a statement. “Jurisdictions around the globe are increasingly implementing regulatory frameworks that support legal, private-sector gambling to provide a safe gaming environment, create tourism, offer employment opportunities and keep revenue within legal, regulated entities. We are fully supportive of these objectives and are exploring opportunities to expand into these emerging markets.”

Budin added Ontario is the first Canadian province to enact this type of regulatory framework. He said it could serve as a model for other provincial and territorial governments to implement similar frameworks.

According to Budin, Ontario’s framework includes requirements for proposed operators to apply for and receive approval from the Alcohol and Gaming Commission of Ontario (AGCO) and sign an operating agreement with the province’s iGaming Ontario agency.

Sportradar Group

Sportradar Group AG, a global sports technology company that says it creates immersive experiences for sports fans and bettors, on Tuesday reported its subsidiary Sportradar AG has received a gaming-related supplier registration for online/mobile wagering from the AGCO.

Sportradar says it now holds 36 licenses in North America across states, territories, tribes and Canada, allowing it to provide its data and services to a wide range of clients operating within these jurisdictions, ensuring transparency, integrity and the most accurate sports data is being delivered to sanctioned sports betting and gaming agencies.

The company said Sportradar also has partnerships with several North American sports leagues, which feature nine professional franchises in the Canadian market.

MediaTroopers

MediaTroopers, a digital marketing agency that specializes in online gambling, said the company has launched its services in Ontario, promoting its customers on its various websites, portals, and media channels, providing access to millions of Canadian customers.

Company officials said with Ontario becoming the first Canadian province to launch its own regulated online gambling market, already more than 30 sportsbooks and casinos have applied for an AGCO license to operate in the province. They added other provinces could follow shortly.

MediaTroopers said it already has long-standing partnerships with several US operators currently live in Ontario, with “many more likely to launch” in the coming weeks and months.

“Now is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at MediaTroopers,” CEO Sam Segal said in a statement. “We are delighted to have been given this incredible opportunity to offer our expertise and services to the legalized betting market in Ontario.”

Segal noted MediaTroopers is live in more than 16 states plus Washington DC, including New York, New Jersey, Pennsylvania, Illinois, Michigan, Indiana, Iowa and Illinois.

“MediaTroopers currently operates in almost every US state where online gambling is legal,” Segal continued. “Therefore, expanding our services to Canada and adding Ontario to our portfolio is a huge milestone. This natural progression into exciting North American markets allows us to reach new audiences in the US’ neighbor to the north.”

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