Pago Digital partners with DIMAYOR as official league sponsor in Colombia
The deal was put in place to promote Colombian professional soccer and to promote financial inclusion.
Pago Digital and the Major Division of Colombian Professional Soccer, DIMAYOR, have signed an agreement that will make Pago Digital the league’s official sponsor in Colombia. Both signed the agreement to promote financial inclusion nationwide and to promote the sport.
The deal will take effect during the league’s 2022 season.
Pago Digital will represent the BetPlay DIMAYOR League, the BetPlay DIMAYOR Tournament and the BetPlay DIMAYOR Cup as the official sponsor for one year.
Pago Digital Colombia CEO William Talero said: “This sponsorship means a before and after for Digital Payment, since it is the first payment platform to be an official sponsor of the BetPlay DIMAYOR League.
“This shows the great growth and constant work of the company in recent years that today sees the fruit of this effort reflected in this alliance that allows us to be part of the Colombian Professional Soccer family and that consolidates us as leaders in the local market.”
The deal will also guarantee that Pago Digital has a nine-month window of digital brand exposure within the competition, which the company hopes will boost engagement among Colombian sports fans. The company sees the deal as an ongoing commitment to financial inclusion within the country through the professional sports market.
President of the Major Division of Colombian Soccer – DIMAYOR Jorge Fernando Perdomo said: “We continue to add companies with international recognition to our skills as a commercial ally, in the category of digital media. It is evident that our Colombian Professional Soccer is a desired vehicle for the positioning of brands in our country, which fills us with pride.
“To Pago Digital, thank you for trusting us and that you are welcome to the family that makes up football lovers in the national territory, for many more years of this alliance.”
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