The Ottawa Redblacks, TD Place and PointsBet Canada have signed an agreement that will make the operator the official sportsbook of the team. The multi-year partnership deal takes effect this season.
PointsBet Canada CEO Scott Vanderwel said: "It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa. We are excited to be working with one of the premier franchises in the CFL and can't wait to bring a new, unrivalled form of entertainment to Redblacks fans."
As part of the agreement, PointsBet Canada’s logo will be displayed on all Redblacks jerseys during the season. TD Place will also feature PointsBet Canada’s brand.
OSEG CEO and President Mark Goudie said: “We proudly wave the Canadian and CFL flag in the Nation's Capital and it was important to us that that this partnership be with a Canadian operator who not only knows the City of Ottawa, but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league.”
PointsBet Canada will be the new presenting sponsor of the PointsBet Sideline Club at TD Place, which will allow fans field-level seating.
“We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club,” said Goudie.
"We're always looking for ways to add to the Redblacks experience at TD Place," said Adrian Sciarra, Senior Vice President, Sports Business Operation, OSEG. "Partnering with a reputable and innovative company like PointsBet Canada will do just that."
PointsBet Canada Chief Commercial Officer Nic Sulsky commented: “PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian. Nothing says Canadian like three downs, a 55-yard line and the rouge. We are excited to add a little bit more red and black to RNation for years to come!"
PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada and Ireland.
