Real Luck Group and its subsidiary companies doing business as Luckbox, a provider of licensed esports betting, sports betting and casino games, on Thursday said it has partnered with affiliate and performance marketing company Raketech Group Holding.
Raketech, headquartered in Malta, operates more than 1,760 sites, which driving active players to iGaming brands.
According to the agreement, financial terms of which were not disclosed, Luckbox will be listed on a number of Raketech-operated affiliate websites, which will be designed to refer players to Luckbox’s esports, sports and casino betting services.
The two parties said their agreement builds upon prior agreements that Real Luck Group has signed with several key affiliate marketing networks to increase player traffic.
“Raketech is among the biggest lead-generation companies in the iGaming industry,” Luckbox Head of Affiliates Mike Bazzi said in a statement. “I know from previous roles that Raketech is a proven driver of traffic, which is a key focus of our growth strategy at this time. This partnership is a continuation of Luckbox’s efforts to increase our player base in a data-driven manner to grow revenue. We will continually monitor and optimize our marketing spend across our player acquisition strategies.”
Luckbox eyeing Canadian market opportunities
Separately Thursday, Luckbox revealed it has submitted an application to the Alcohol and Gaming Commission of Ontario (AGCO) to become a fully registered operator of internet gaming and sports betting in the province.
Company officials described Ontario as a “significant” opportunity in the broader Canadian market. They noted forecasts expect sports betting gross gaming revenue in this province alone to reach CA$904m (US$721m) by 2026, with Deloitte estimating the Canadian market could grow from CA$500m annually into a CA$28bn market five years post-legislation.
Luckbox already holds an Isle of Man gaming license, which the company said allows it to access more than 80 markets globally. The company added it intends to apply for additional licenses in selected regulated markets as part of its continued growth strategy.
“We are a Canadian company, listed on the Toronto Venture Exchange, so it is very important for us to operate on home territory,” Luckbox CEO Thomas Rosander said in a statement. “Canada already has a mature betting audience. However, the Canadian Gaming Association suggests that Canadians place more than $4 billion of bets with offshore sites each year. Regulations have changed; Canadians are passionate esports and sports fans; and esports is a large and growing recreational activity in Canada. The Canadian sports betting market could be a multi-billion dollar market within five years, so now is the time for Luckbox to operate in Canada, starting with Ontario.”
Rosander noted with a population of almost 15 million, Ontario accounts for 40% of Canada’s total population and 37% of national GDP. He said Ontario has established esports organizations such as Toronto Defiant (Overwatch League) and Toronto Ultra (Call of Duty League), as well as major sports teams such as Toronto Maple Leafs, Toronto Raptors, Toronto Blue Jays and Toronto FC.
“We are positioning ourselves to capture our share of Canada’s esports betting market, and applying for an Ontario license is the first step,” he said.
